The Ripple Effect on the Beauty Industry
Martha’s story made the beauty industry sit and reflect on itself. Salons and stylists began to reconsider their stance toward older clients. The industry had long catered to a younger audience and neglected the needs and wants of the older demographic. Martha’s viral story highlighted a demographic that was ignored for too long.
Soon, salons across the country began to be more diverse in their services and were inclusive of age, style, and individuality. Martha’s makeover was a wake-up call that every client should be considered worthy and supported irrespective of their age. This gave a shift of perspective that motivated the stylists to be creative and interpret each request of every client as an opportunity to make something meaningful.
For Martha, the positive change in attitudes was rewarding. She hadn’t set out to spark a movement, but her courage to embrace change had done exactly that. As she observed how her story was influencing others, she felt an overwhelming sense of pride and joy.
